Teo Wander - beachboyloko
Client:
Teo Wander
Industry:
Music / Art Direction / Visual Identity
Start:
End:
Duration:
1 month
Read time:
3 min
For Teo Wander’s second single, “beachboyloko,” we developed the art direction together with Mariana González through Glez & Glez. The project included the cover artwork, social media promotional videos, and a more developed visual piece using practical water effects and parametric motion graphics.
The concept was built around a contrast: a party mood full of chaos and energy, but visually experienced as if everything was happening underwater.
Starting point
The main challenge was creating a beach-like, underwater atmosphere inside Teo Wander’s house in Bogotá, far from any real coastal location. Instead of relying only on digital effects, we wanted the water feeling to come from real light, reflections, and practical visual experiments.
Problem solving
We recreated the underwater feeling through practical effects, using light and water reflections to generate caustic patterns across the set. This gave the visuals a physical texture that matched the song’s mood: wild, playful, and slightly surreal.
For the main video piece, we developed a parametric visual system where the words “BEACH,” “BOY,” and “LOKO” appeared based on changes in light position across the video. The caustic reflections became triggers for the typography, making the words emerge from the same water-like movement already present in the scene.
At the end of the process, the words were also made audio-reactive, responding to the drum pattern of the song.
Implementation
The final release package included the single artwork, social media videos, and a polished promotional video combining practical effects, editing, parametric typography, and audio-reactive behavior.
The visual identity turned a domestic space into an artificial underwater party environment, using light, reflection, rhythm, and typography as the main tools.
Results
The project gave “BeachBoyLoko” a visual identity that felt energetic, experimental, and strange in the right way. It translated the song’s party/craziness into an underwater visual world made with practical effects and computational graphics.
It also expanded Teo Wander’s visual language after “Oasis,” keeping the emotional and futuristic direction while adding a louder, more playful, and rhythm-driven aesthetic.
