Teo Wander - Hangover
Client:
Teo Wander
Industry:
Music / Art Direction / Visual Identity
Start:
End:
Duration:
1 month
Read time:
3 min
For Teo Wander’s third single, “Hangover,” we developed the art direction together with Mariana González through Glez & Glez. The project is still in process, but the visual concept is already defined through artwork, photographic texture, and a more narrative video direction.
The song talks about having a “hangover” from a summer love: an intense connection with someone special, while knowing that the moment will eventually end.
Starting point
The emotional starting point was the last party before going back home. Teo Wander is physically inside the celebration, but mentally trapped in the thought that this relationship may never happen again.
The challenge was to create a visual identity that felt happy and warm on the surface, but melancholic underneath.
Problem solving
We chose a photographic roll aesthetic because it brings natural texture, imperfect color, and a feeling of memory. The artwork was heavily edited in Photoshop to create a visual contrast between happiness and melancholy, like a beautiful moment that is already becoming a memory.
For the video direction, the idea is more narrative. Teo Wander is at a party where everything around him moves fast, while he stays trapped in slow motion. This creates the feeling of being present in the last night, but emotionally stuck somewhere else.
We also plan to use CGI outside the window of the setting to subtly alter the context and make the scene feel slightly off, as if the memory is not fully real anymore.
Implementation
The final visual package will include the single artwork, promotional videos, and a more cinematic video piece. The artwork uses film texture and strong Photoshop editing to create the emotional tone of the release.
The video will combine performance, party atmosphere, speed contrast, slow motion, and CGI intervention to represent the feeling of being emotionally frozen inside a moment that is about to end.
Results
The project gives “Hangover” a visual identity that feels nostalgic, cinematic, and emotionally layered. It continues Teo Wander’s visual universe, but with a more narrative and melancholic direction.
The result is designed to feel like a beautiful memory after the party: warm, intense, imperfect, and already fading.
