Páramo at Vassar
Client:
8 de Diamantes / Páramo Presenta
Industry:
Brand Activation / Retail Experience / Festival Design
Start:
End:
Duration:
2 months
Read time:
3 min
Páramo at Vassar was a brand activation designed for Páramo Presenta inside Vassar, a festival that brings together entrepreneurs, brands, food, and cultural experiences.
The concept was to create a small Colombian 80s-inspired shop, using strong colors, tile textures, a service counter, merchandise display, and a vertical illuminated shop sign that made the stand feel familiar, nostalgic, and playful.
Starting point
The project needed to work as a compact brand space inside a high-traffic event. It had to sell the Páramo universe, not only through logos, but through atmosphere: music posters, upcoming concert information, merchandise, furniture, and a recognizable retail language.
Problem solving
The design was developed as a small architectural system. I worked with a parametric approach to control the tiled surfaces, signage, dimensions, and graphic elements so the stand could move from concept to production with fewer errors.
The vertical PÁRAMO sign was inspired by traditional Colombian storefront signs, but reinterpreted with a more colorful and contemporary festival language. This became the main visual anchor of the stand.
Implementation
The final stand included a service counter, tiled walls, a neon-style sign, poster wall, merchandise display, seating area, and a “next concerts” board. The space mixed retail, food-shop nostalgia, and music culture in a compact format.
The project moved from architectural modeling and parametric detailing to final production and installation.
Results
The stand gave Páramo a strong physical presence inside Vassar, turning a commercial activation into a small branded environment with personality.
It worked as a compact architectural piece: functional for visitors, recognizable for the brand, and visually connected to Colombian street-shop culture.
