Merch - Ferxxo - Feid
Client:
Feid
Industry:
Live Music, Retail Design, Brand Experience, Merchandising
Start:
End:
Duration:
2 months
Read time:
2 min
Merch Ferxxo was a temporary merchandise shop designed for the closing shows of Feid’s Ferxxocalipsis World Tour in Medellín, Colombia.
The shop operated during the three concert days, with more than 60,000 attendees per day, so the design needed to be visually strong, functional, and easy to recognize in a high-traffic concert environment.
The concept was inspired by Feid’s toy monster truck, turning the shop into a large-scale version of the box where the toy could have been shipped. The result was a playful retail space that connected merchandise, music, and fan culture through one recognizable object.
Starting point
The project needed to work as a functional merch shop while still feeling like part of the Ferxxocalipsis universe.
Instead of creating a standard sales point, the design used the monster truck packaging as the main reference, transforming the shop into an oversized collectible box with graphics, display areas, and a strong street-toy atmosphere.
Problem solving
The main challenge was translating a small toy reference into a buildable architectural object.
I developed the main shop geometry parametrically in Grasshopper, which allowed the structure, openings, proportions, and visual frame to be adjusted quickly. After defining the system, the detailed elements, products, displays, and interior atmosphere were modeled in SketchUp.
Implementation
The shop combined parametric geometry, graphic surfaces, display shelves, product zones, and lighting into a single retail experience.
The exterior worked as a visual landmark for the tour, while the interior organized the merchandise in a way that felt immersive but still clear and functional for sales and circulation.
Results
The final installation created a distinctive merch experience for the closing of the Ferxxocalipsis World Tour.
Across three sold-out concert days in Medellín, the shop worked as both a retail point and a photo-worthy branded object, expanding the tour’s visual universe into a physical space built for thousands of fans.
