La Tiendita Páramo
Client:
8 de Diamante / Páramo Presenta
Industry:
Retail Experience / Music & Entertainment
Start:
End:
Duration:
1 month
Read time:
3 min
La Tiendita Páramo was a small architectural reconversion in Bogotá for Páramo Presenta. The space was designed as a physical ticket shop where visitors could buy tickets, ask questions, and solve ticketing issues in person.
The name “tiendita” gives the project a warm Colombian feeling: a small, familiar shop, but translated into the visual universe of concerts, festivals, and live music.
Starting point
The original space was damaged and needed a complete transformation. The challenge was to turn a very small area into a clear, functional, and recognizable point of contact between Páramo and its audience.
It had to feel practical for ticket sales, but also emotional enough to belong to a company that creates live experiences.
Problem solving
The design focused on making a compact space feel strong and memorable. I worked with the existing dimensions, façade, counter, signage, lighting, and graphic elements to give the shop a clear identity.
The visual language used a theater-inspired marquee, concert imagery, black-and-white textures, and illuminated text to connect the shop with the world of live shows.
Implementation
The final shop included a ticketing counter, illuminated signage, concert poster display, Eticket presence, and a façade that worked almost like a small theater box office.
The intervention made the space more useful, visible, and aligned with Páramo’s identity, while keeping the design compact and direct.
Results
The reconversion turned a small damaged space into a functional and recognizable ticketing shop for Páramo. It gave the brand a physical point of contact in Bogotá with a clear architectural identity.
The project shows how a compact space can still create a strong experience through lighting, signage, material contrast, and a focused design concept.
