FEP 2024 - McDonald's Food Zone
Client:
Páramo Presenta / McDonald’s
Industry:
Festival Design / Brand Activation / Experiential Design
Start:
End:
Duration:
2 months
Read time:
3 min
For Festival Estéreo Picnic 2024, I worked on the design of the McDonald’s food zone as part of the festival’s sponsor areas. The goal was to create a clear, functional, and visually recognizable space where the brand could operate naturally inside the festival environment.
My role included layout planning, spatial design, visual elements, and final artwork preparation for production.
Starting point
The food zone needed to solve both experience and operation. It had to be easy to navigate, visible inside the festival, and aligned with McDonald’s identity without feeling disconnected from the event atmosphere.
Problem solving
The design focused on organizing the area clearly while integrating the brand through color, signage, graphics, and spatial rhythm. I developed the layout and visual elements so the food zone could work as a sponsor space, service area, and festival meeting point.
The project also included the preparation of final production files for the graphic and decorative elements.
Implementation
The final package included the spatial layout, sponsor visuals, production artwork, and design coordination for the food zone. The result was a branded area that supported food service while keeping a strong festival presence.
Results
The project gave McDonald’s a clear and functional presence inside Festival Estéreo Picnic 2024. It connected brand visibility with the practical needs of a high-traffic food area, creating a sponsor zone that was simple, recognizable, and integrated into the festival.
