FEP 2024 - Alka Seltzer Food Zone
Client:
Páramo Presenta / Alka-Seltzer Extreme
Industry:
Festival Design / Brand Activation / Experiential Design
Start:
End:
Duration:
2 months
Read time:
3 min
For Festival Estéreo Picnic 2024, I designed the Alka-Seltzer Extreme brand implementation. The goal was to create a sponsor zone that felt fresh, energetic, and connected to the festival instead of looking like a typical commercial booth.
Since the Extreme brand uses green as a key color, the space was built around vegetation, graphic patterns, and a more natural visual atmosphere.
Starting point
The brand wanted a green implementation with plants, but the challenge was to make it feel intentional and designed, not just decorated. The space needed to work as a rest area, a brand moment, and a visual extension of the festival.
Problem solving
I developed the spatial layout and created custom patterns that became an essential part of the visual system. These graphics were applied across cushions, tablecloths, mantels, and other soft elements, helping the brand identity feel integrated into the furniture and environment.
The design used plants, green tones, pattern repetition, and festival-style details to make the sponsor area feel more immersive and less corporate.
Implementation
The final proposal included the layout, visual direction, custom patterns, plant-based atmosphere, and final production files for the branded elements. The project connected graphic design and spatial design to create a sponsor zone that felt consistent, fresh, and festival-ready.
Results
The project gave Alka-Seltzer Extreme a more atmospheric presence inside Festival Estéreo Picnic 2024. Instead of relying only on logos, the design used vegetation, patterns, and color to create a relaxed but recognizable brand space.
It shows how sponsor activations can become part of the festival environment through simple, well-coordinated design decisions.
