Cordillera Festival 2024
Client:
Páramo Presenta
Industry:
Festival Design / Brand Activation / Experiential Design
Start:
End:
Duration:
2 months
Read time:
3 min
For Festival Cordillera, I worked with the same creative team and client structure as Festival Estéreo Picnic, developing several design pieces for the festival environment.
The project included three main components: the KFC food zone, a series of parametric sculptures with hand-painted tribal-inspired patterns, and the VIP areas for Stage 1.
Starting point
The project needed to balance sponsor visibility, festival atmosphere, and premium guest experience. Each component had a different function: the KFC zone had to support food service, the sculptures worked as artistic landmarks, and the Stage 1 VIP areas needed to create a more elevated experience for selected visitors.
Problem solving
The KFC zone was designed around layout, circulation, and brand visibility. For the sculptures, I developed parametric forms that could become visual landmarks inside the festival, later we finished with tribal-inspired patterns painted by hand.
The Stage 1 VIP design focused on creating a more comfortable and premium space connected to the main performance area, while still feeling integrated with the overall festival identity.
Implementation
The final work combined sponsor design, artistic intervention, and VIP spatial design. The KFC zone supported the operational needs of a high-traffic food area, the sculptures added identity and texture, and the Stage 1 VIP areas created a more curated experience for premium guests.
The project connected computational geometry, manual craft, layout planning, and festival production logic into one complete set of interventions.
Results
The project helped strengthen Festival Cordillera’s spatial experience at different scales: sponsor service, artistic identity, and VIP hospitality.
It shows how festival design can combine practical infrastructure with more memorable visual moments, using parametric form-making, hand-painted finishes, and spatial planning to create a richer visitor experience.
