Aguila - Vallenato Festival
Client:
La Gallina de Oro
Industry:
Brand Activation / Experiential Design / Festival Design
Start:
End:
Duration:
1 month
Read time:
4 min
This project was developed for La Gallina de Oro for Cerveza Águila, as a brand intervention for the Festival Vallenato in Valledupar, Colombia. The goal was to transform an existing spot into a stronger Águila experience that could work during the festival and also remain useful as a future branded place.
The design connected the identity of Águila with the cultural context of vallenato, using the accordion as the main symbolic and spatial element.
Starting point
The project started from an existing physical spot that already had its own structure and conditions. The challenge was not to design from zero, but to integrate a new brand experience into a place that already existed.
The client also provided an AI-generated reference image of an accordion-shaped installation. My task was to translate that visual idea into a feasible architectural and spatial proposal.
Problem solving
The general space was developed in SketchUp, using the existing site as the base for the new intervention. For the accordion element, I tested parametric workflows in Blender to understand how far its procedural tools could go for this type of geometry.
The exploration helped translate the AI-generated reference into a more controlled design, but it also confirmed that Grasshopper is still stronger for precise parametric design, especially when geometry needs to become production-oriented.
Implementation
The final proposal integrated Águila’s brand presence into the existing festival spot through spatial layout, color, signage, furniture, and the accordion-inspired installation. The design was intended to work as a festival attraction, but also as a longer-term branded environment for Águila.
The accordion became the main visual anchor: a cultural reference to vallenato, transformed into an architectural object that could organize the space and make the brand intervention more memorable.
Results
The project turned an existing place into a more recognizable Águila experience for Festival Vallenato. It combined brand activation, cultural symbolism, and spatial design through an intervention that felt connected to Valledupar and the music festival context.
It also became a useful design exercise in translating an AI-generated concept into a feasible architectural proposal, testing different digital workflows and choosing the tools that best supported the geometry.
